Art + Creative Direction | Digital | Print
Art + Creative Direction | Digital | Print
Short punchy social videos introduce New Ore-Ida frozen mashed potatoes, and show how quick and delicious they really are. Simply showing the ingredients that go into these pillowy clouds of goodness, was an excellent way to communicate deliciousness with just 4 ingredients.
Art Direction: Dave Folley
Copywriting: James Fletcher
Creative Direction: Kyle Baer
Photography: Schawk!