Dave Folley | Art + Creative Direction
Art + Creative Direction | Digital | Print

Milk the Most

We partnered with Chef Claudette Zepeda to inspire and educate shoppers as to why the milk you use in a recipe really matters. Little tips and tricks were added on POS and throughout social elements. We also partnered with influencers around the country to highlight the complexity, and subtlety of what milk can bring to your cooking.

Activated at through grocer.com, media buys and in-store elements.

Key visuals incorporate hand drawn embellishments with moments of love and connection in the mornings and afterschool to drive new breakfast and snacking occasions.

Both lifestyle and product focused creative ran on a number of retailer.com and e-commerce platforms

In store we featured a pincode that let shoppers save a delicious muffin recipe to their profile with ease

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