Art + Creative Direction | Digital | Print
Art + Creative Direction | Digital | Print
By sponsoring a number of different drivers, Coca-Cola is able to bring an entirely different view of NASCAR to fans all season long. With a behind-the-scenes peek into the lives of these speed demons while they take a quick moment for themselves, in the company of friendly rivals and, of course, with an ice cold Coca-Cola.
Art Direction: Dave Folley
Copywriting: James Fletcher
Photography: Guy Aroch & Anna Palma